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Dittos Jeans

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Dittos the Classic in Rose
Dittos the Classic in Rose
This Classic look from Dittos has never looked so incredible. Dittos the Classic in Rose has patch pockets in front and seam detail in back. Single button closure. 1” hem at flare leg. 9” Rise, 33” inseam. 99% cotton, 1% spandex. Dry clean or wash cold. Made in the U.S.A.

Dittos made the first move to fashion denim in the early 1970s, and like the ad to the left shows, they are available for a come back. It took quite a few years for big-time designers to get in on the act, but by the late 70s the designer jeans era was in full swing. This bloggist credits their candy colors and saddle seam for getting it all started. Other observers bemoan those innovations, but here they are remembered fondly. Historians may find the ads below interesting.

July 1972 Dittos ad

Dittos ad run in a newspaper in July 1972.

Dittos September 1972 ad

Retailers September 1972 Dittos ad.